See the world
in style.
Own the store.
Chashma99 is bringing trendy, affordable eyewear — frames from ₹99 — to India's tier-2 cities. We're inviting franchise partners to open a Chashma99 store in their city, backed by full setup, stock, and marketing support.
Quality eyewear, designed with a New York sensibility, priced for every city.
Chashma99 crafts frames and sunglasses that combine durability, comfort, and fashion — from classic silhouettes to bold, contemporary styles. Every pair is built with premium materials so it holds up to daily wear without giving up on looks.
Our mission is simple: quality vision shouldn't depend on your postal code or your budget. We stock frames and sunglasses from ₹99 to ₹6,999, alongside contact lenses and in-store eye exams — so one store can serve an entire community's eyewear needs.
Eyewear is still an in-person category — people want to try a frame on before they buy it. That's why Chashma99 is built around brick-and-mortar stores staffed by trained, friendly teams, with online convenience layered on top rather than replacing the counter experience.
An underserved market, a scalable playbook.
Tier-2 cities have real demand for stylish, affordable eyewear and very few organised options. Chashma99's model is built to move fast into that gap with low franchisee risk.
First-mover in tier-2 cities
We focus on underserved markets with limited premium eyewear options, building a loyal customer base before larger players arrive.
Affordable, trendy stock
Frames and sunglasses from ₹99 to ₹6,999 make fashion accessible to budget-conscious shoppers without cutting corners on quality.
Free staff training
We train your team in optometry basics and customer service at no charge — a cost many competitors pass on to franchisees.
Centralised stock & marketing
We manage product selection and brand marketing centrally, so every store carries best-sellers and consistent messaging.
Limited operational liability
Chashma99 handles inventory procurement, centralised marketing, and training — you focus on running a great store.
Personalised in-store service
In-store optometric services build trust and long-term relationships with customers — repeat business by design.
A ₹6,600M+ market, still 84% offline.
India's eyewear market is growing at roughly 10.55% CAGR (2021–2025), and Chashma99 is active across all four segments: eyeglass frames, sunglasses, spectacle lenses, and contact lenses.
A single format: FOFO. Transparent numbers.
One franchise-owned, franchise-operated model — no hidden tiers. Chashma99 handles design, fit-out, stock, and training; you run the store and keep the margin.
This is a fully-owned, fully-operated store: you invest the capital and run daily operations, while Chashma99 provides site approval, store build-out, centralised stock, POS systems, staff training, and ongoing marketing — so the number that matters most, payback, stays fast.
- 3-month setup period from date of signed agreement
- Exclusive territorial rights granted per franchise location
- Centralised POS integration and inventory planning provided
- Franchisor-led local promotions, offers, and launch marketing
- Renewal by mutual consent at the end of the 5-year term
Stock names customers already trust.
What we handle. What you handle.
Franchisor Support
- Site selection review and store fit-out by our vendors
- Staff training on services, sales, and store management
- Product pricing, discounts, and promotional schemes
- Local launch marketing, brochures, and signage support
- Ongoing monitoring, audits, and best-practice coaching
Franchisee Responsibilities
- Capital investment and an approved location in your city
- Staff hiring, day-to-day store operations and upkeep
- Compliance with brand standards and required licenses
- Timely sales reporting through invoiced transactions
- Consistent store hours and customer service standards
Where we're expanding — and where stores work best.
Current focus: tier-2 cities across India's eastern region, with openings prioritised at high-visibility, high-footfall locations.
- High streets & shopping districtsHigh pedestrian traffic and visibility
- Malls & shopping centresConsistent footfall near complementary stores
- Residential areasConvenient, everyday access for locals
- Near hospitals & medical complexesCaptures patients needing optical services
- Business districtsProfessionals needing prescription & fashion eyewear
- Near educational institutionsStudents and faculty are frequent buyers
- Transportation hubsHigh foot traffic for impulse sunglass buys
- Tier-2 & tier-3 citiesUnderserved markets with growing demand
- Near fitness centresHealth-conscious buyers seeking UV / sports eyewear
Bring Chashma99 to your city.
Tell us a little about yourself and your preferred location. Our franchise team reviews every application and typically responds within 2–3 business days.